Customer
Thomas Duke Company
Goal
Modernize Branding and Extend Reach
Services
The Thomas A. Duke Company has long been a respected name in commercial real estate, with decades of experience and a well-established reputation. However, as the industry began to evolve, they recognized the need to keep pace with these changes. While their history and expertise were valuable assets, they faced growing concerns about remaining competitive in a market increasingly driven by technology and innovation. Their experienced team had to adopt new strategies without compromising the company's core values. When Thomas Duke approached Adapt Studios, they were seeking more than just a rebrand. They wanted guidance on modernizing their approach while preserving the legacy they had worked so hard to build. Together, we developed a strategy that introduced new marketing methods and technology to their team. With a refreshed brand identity and a forward-looking plan, Thomas Duke is now positioned to continue leading in the commercial real estate space, blending their tradition with modern innovation.
Working with Adapt Studios allowed us to modernize our brand while keeping the heart of our legacy intact.
Rather than just focusing on rebranding, we took the time to truly understand what mattered to Thomas Duke—their concerns, aspirations, and long-term goals. Our approach went beyond designing a new logo; it was about honoring their legacy while finding innovative ways to connect with modern audiences. One of our key strategies involved helping them tell their story through video, showcasing the collective 200+ years of expertise among their associates. We worked closely with their team, encouraging participation from key partners and associates to foster a positive environment for creating the kind of content that was missing in their industry. Every step we guided them through was personal, authentic, and aligned with the values that had shaped their company for so long.
Together, we built a digital strategy that respected Thomas Duke's heritage while positioning them for the future. The rebrand wasn't just about new visuals—it was about telling their story in a way that resonated with both longtime clients and new audiences. By combining their deep industry knowledge with modern marketing techniques, we helped them create a presence that feels both established and forward-thinking.
TOGETHER
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