Creating an Awesome Email Campaign

Email marketing delivers an average ROI of $42 for every $1 spent. That's not a typo. Despite what social media trends might suggest, email remains one of the most effective marketing channels available—if you do it right.

The problem isn't email. It's bad email. Spammy subject lines, irrelevant content, and constant sales pitches have trained people to ignore their inboxes. But well-crafted, genuinely valuable email campaigns? Those get opened, read, and acted on.

Start with a Clean, Engaged List

Your email campaign is only as good as your list. Focus on growing a list of people who genuinely want to hear from you—not buying lists or adding people without their permission.

Offer something valuable in exchange for an email address: a free guide, a discount, exclusive content, or early access. Then regularly clean your list by removing inactive subscribers. A smaller, engaged list will always outperform a large, unresponsive one.

Write Subject Lines That Actually Get Opened

Your subject line is the gatekeeper. If it doesn't grab attention, nothing else matters. Keep it short (under 50 characters), specific, and curiosity-driven. Personalization (using the recipient's name) can boost open rates, but don't overdo it.

A/B test your subject lines to see what resonates with your audience. Some respond to questions, others to numbers, others to urgency. Let the data guide you.

Deliver Value in Every Email

Every email should give the reader something—a useful tip, an interesting insight, an exclusive offer, or a compelling story. If someone opens your email and feels like their time was wasted, they won't open the next one.

Follow the 80/20 rule: 80% value, 20% promotion. Build trust and goodwill by being consistently helpful, and your audience will be receptive when you do ask for the sale.

Design for Mobile First

Over 60% of emails are opened on mobile devices. If your email looks terrible on a phone, you're losing the majority of your audience. Use responsive templates, keep your design simple, and make buttons big enough to tap.

Short paragraphs, clear headings, and a single column layout work best for mobile. Test your emails on multiple devices before sending.

Segment and Personalize

Not every subscriber wants the same thing. Segment your list based on interests, behavior, purchase history, or stage in the buyer journey. Then tailor your messaging to each segment.

A new subscriber should get a welcome series that introduces your brand. A loyal customer should get exclusive offers and insider content. The more relevant your emails are to each reader, the better they'll perform.

Include a Clear Call-to-Action

Every email should have one primary goal and one clear call-to-action. Don't overwhelm your reader with five different links and three different asks. Focus each email on a single action you want them to take—click, reply, buy, sign up, share.

Make your CTA button or link prominent, compelling, and easy to find. Use action-oriented language like "Get the Guide," "Book Your Call," or "Shop Now."

Build Email Campaigns That Convert

Great email marketing is about building relationships, delivering value, and earning trust over time. Treat your subscribers' inboxes with respect, and they'll reward you with loyalty and sales.

Need help creating email campaigns that your audience actually looks forward to? We build email strategies that drive engagement and results. Let's craft something your subscribers will love.